brand name awareness
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Brand awareness — is a marketing concept that refers to a consumer knowing of a brand s existence; at aggregate (brand) level it refers to the proportion of consumers who know of the brand.Measurement driven conceptualizationBrand awareness can be measured by… … Wikipedia
Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… … Wikipedia
Brand equity — refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name [Aaker, David A. (1991), Managing Brand Equity. New York: The Free… … Wikipedia
brand — I noun badge, colophon, copyright label, disgrace, earmark, emblem, hallmark, identification mark, identification tag, impress, imprint, insignia, label, mark, nota, owner s mark, owner s sign, piste, seal, sigil, sign, signet, smirch, stain,… … Law dictionary
Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand … Wikipedia
Brand Awareness — The likelihood that consumers recognize the existence and availability of a company s product or service. Creating brand awareness is one of the key steps in promoting a product. Brand awareness is an important way of promoting commodity related… … Investment dictionary
brand equity — The value of a brand beyond its functional purpose, based on the extent to which it commands brand loyalty (expressed as repeat buying), name awareness, perceived quality, and strong brand associations, as well as other assets, such as patents,… … Big dictionary of business and management
brand — {{Roman}}I.{{/Roman}} noun 1 type of product made by a particular manufacturer ADJECTIVE ▪ leading, major, premium, principal, top ▪ the world s leading brand of vodka ▪ famous … Collocations dictionary
Awareness, Inc. — Infobox Company company name = Awareness, Inc. company company type = Private company slogan = Powering social media communities for the enterprise foundation = Waltham, Massachusetts (2007) location = Waltham, Massachusetts key people = industry … Wikipedia
Matchbox (brand) — For other uses, see Matchbox (disambiguation). Matchbox Type Die cast toy Owner Mattel, Inc Country Origin Lesney, England Current U.S … Wikipedia
Russell Brand — Infobox Comedian|#007BA7 name = Russell Brand caption = pseudonym = birth name = Russell Edward Brand birth date = birth date and age|1975|6|4|df=yes birth place = Grays, Essex, England medium = Stand up, television, film, radio nationality =… … Wikipedia
